April Hospitality's
Hotel Expertise

Our
Brand

Our Brand

April Hospitality: A Hotel Management Company Built on Experience

April Hospitality is, above all, a story shaped by hands-on expertise. For over 40 years, we have been innkeepers, general managers, and hotel operators.

We understand the daily reality of a hotel: operational challenges, the unpredictability of service, and the constant pressure to deliver monthly profitability. We have navigated cycles of growth and contraction, led ambitious development projects, supported teams through transitions, and weathered periods of uncertainty—including the global health crisis.

This lived experience is what defines our credibility today and fuels our ability to adapt. Specializing in the creation, development, and management of hotels across Quebec, we carry a multigenerational heritage that guides our strategic perspective. Our passion for people-centered hospitality—rooted in service, closeness, and respect for teams—drives every engagement we undertake.

By partnering with April Hospitality, you collaborate with a firm that combines field experience, operational excellence, and long-term vision to elevate your property and contribute to the advancement of Quebec’s tourism industry.

April Hospitality is a logical extension of the expertise I've acquired over more than 50 years. From the family business, Auberge sur Mer, through the general management of a 5-star and 4-diamond hotel for 35 years, the acquisition of a banner hotel, the Quality Inn in Rivière-du-Loup, and my involvement in numerous tourism industry committees, the road has been long, but beautiful, and above all, rich in experiences of which I am very proud.

My thoughts for the future of the Quebec hotel industry after the global pandemic, my son Julien's aspiration to continue the family tradition of hospitality, the desire of seasoned collaborators to invest in the development of the Quebec hotel industry (I'm thinking here of my good friend Paolo Di Pietrantonio), access to financial assets through Groupe Jacques Tanguay, and the growing needs at all levels for hotel owners in Quebec and Canada all led me to come up with an ambitious business plan.

April Hospitality: An independent hotel management company.

In fact, April Hospitality has already been working on hotel management mandates for several years, which were initial opportunities that were generated organically.

Today, we've given it a name, a personality. It's my pleasure to invite you to discover us.

- Alain April

Our
DNA

Our DNA

A rich heritage of five generations of Quebec hoteliers

Vision

To transform every property into a place that inspires trust, empowers its teams with clear direction, and creates tangible value for investors. A hotel should be far more than a place to stay — it should create a sense of belonging while operating with precision and efficiency.

Mission

To serve as an operational safety net for hotel owners — providing strategic leadership that supports or complements existing teams, ensures continuity, and brings strategic plans to life.

Values

Integrity, operational excellence, guest satisfaction, social engagement, and respect for Quebec’s hospitality heritage.

Our
hotel
expertise

Services

An Unrivaled Range of Hospitality Services

We offer a fully integrated suite of hotel services designed to deliver strong financial performance and maximize your return on investment. Discover our core areas of expertise:

Complete Operational Management on Behalf of the Owner

This service is designed for hotels with 50 rooms or more that require full operational oversight from an experienced management partner. It is ideal during ownership transitions, periods of rapid growth, repositioning, or when the owner wishes to delegate hotel operations to seasoned professionals.

Under a full-service management agreement, we assume complete operational and strategic responsibility for the hotel.

We support owners who:

Prefer to entrust day-to-day operations to experienced hotel leaders
Face underperformance (profitability, HR challenges, guest experience gaps)
Need to build, strengthen, or transform their operational structure

This service includes:

Full management of the general manager role and all hotel teams
Standardization of processes, management tools, and performance indicators
Strategic coaching and reinforcement of internal teams
Ongoing review of financial, operational, and sales results

A complete diagnostic with targeted recommendations (0–3 months)

This mandate provides an external, objective, and structured assessment of the hotel’s true performance. It is ideal prior to a transaction, repositioning, or when results stagnate despite internal efforts.

We support:

Owners seeking clarity on their asset’s performance
Leadership teams wanting validation or refinement of their practices
Investors, lenders, or boards who require clear data for decision-making

This service includes:

A full audit: operations, HR, sales, finances, and real estate/asset review
A structured evaluation of the leadership team and competitive positioning
Clear, prioritized recommendations to guide decision-making
A synthesized report for owners, boards, or financial partners

Strategic Monthly Oversight for Hotel Owners

Designed for independent hotel owners, this service provides a regular, neutral, and professional assessment of your property’s performance. The goal is to deliver a clear reading of the hotel’s results—without assuming operational control—while identifying performance gaps and improvement opportunities within your competitive market. This monthly oversight enhances the hotel’s overall efficiency and strategic alignment.

We support owners who:

Want an external perspective on results, variances, and performance drivers
Seek to improve operational efficiency and profitability
Need structured insights without delegating full management

This service includes:

Monthly analysis of key performance indicators (KPIs, budget, profitability, cash flow)
Competitive benchmarking (pricing, occupancy, market trends)
Variance analysis with targeted recommendations
A clear, concise report including trends, strategic alerts, and actionable insights

Protecting and maximizing the value of your hotel asset

Our asset management services optimize the financial, operational, and strategic performance of your hotels to maximize long-term value.

We act as the bridge between owners, operators, investors, REITs, and lenders—ensuring alignment, transparency, and high-level strategic oversight.

Drawing on our dual experience as owners and managers, we identify opportunities, mitigate risks, and design actionable plans to elevate performance.

Key areas of intervention:

Financial Oversight: Monitoring financial performance, analyzing variances, forecasting EBITDA, and assessing asset value.
Operational Optimization: Evaluating management effectiveness, reviewing processes, aligning teams with strategic goals, and measuring operational capacity.
Real Estate & Capital Planning: Support with renovations, expansions, repositioning strategies, CAPEX planning, and asset preservation.
Governance: Owner representation, steering committees, reporting frameworks, scenario planning, and long-term strategic roadmaps.

We support developers and investors from the earliest stages of their project through to opening, offering hands-on expertise that helps avoid costly missteps.

Our involvement from the outset brings credibility with financial partners, strengthens strategic foundations, and ensures a deep understanding of the realities of the Quebec hotel market.

We act as a strategic right-hand partner, ensuring alignment and coherence from vision to execution.

This service includes:

Market analysis and needs validation (supply, target clientele, positioning)
Support in hotel concept development (functionality, operations, thoughtful design)
Project modelling (operations, revenue, resources, HR)
Recommendations on the appropriate management model (internal or outsourced)
Support in financial structuring and preparation for financing
Project oversight through to opening, with the option to continue under a management mandate

Our
Experts

Our Experts

A Team of Passionate Hospitality Professionals

April Hospitality brings together a team of dedicated hotel professionals with expertise spanning general management, operations, finance, development, communications and marketing, and guest experience.

Alain April

Founder / CEO 4th Generation Hotelier

In addition to being the co-owner of Le Bonne Entente, a 5-star, 4-diamond hotel, and the Quality Inn Rivière-du-Loup, Alain April oversees the management of several renowned properties. He advises hotel owners and executive teams on product development, process optimization, and strategic diversification. Over the past 20 years, he has received numerous awards and distinctions for his significant contributions and achievements within the hospitality industry.

Julien April

Partner / COO 5th Generation Hotelier

A university graduate in international hotel management, Julien April has worked with world-renowned hotel brands such as Fairmont and InterContinental, as well as the consulting firm Horwath HTL. He played a key role in the 2017 opening of Entourage sur-le-Lac, where he serves as General Manager. Since 2022, he has been a co-owner of the Quality Inn in Rivière-du-Loup and has served as Chair of the Board of Directors of the Quebec Hotel Association since 2025.

Karine Rancourt

Director of Communications & Marketing

With more than 15 years of expertise in hospitality-focused marketing and public relations, she leads brand positioning, visibility campaigns, external communications, and the optimization of sales and distribution channels.

Andréanne Blanchette

Director of Operations

With extensive hands-on experience and a strong optimization mindset, she is dedicated to elevating quality standards across all properties. She oversees the implementation of best practices and leads the deployment of operational tools and systems.

Jean Alix

Director of Revenue

Jean Alix brings deep expertise in pricing strategy and commercial positioning. He leads revenue initiatives, commercial partnerships, and offer strategy to maximize hotel profitability while strengthening brand performance.

Marie-Sophie Sibéril-Gauthier

Director of Human Resources

Combining strategic HR experience with a passion for building strong, engaged teams within the hospitality sector, she structures corporate HR processes, leads talent development, and oversees training and retention programs.

Simon Gagné

CFO

A CPA since 2007, Mr. Gagné brings strong multidisciplinary corporate experience, along with a refined expertise as a strategic financial consultant. He excels in improving the quality and timeliness of financial data, as well as optimizing administrative processes. He is a key asset for financing applications and the successful execution of investment projects.

Our Successful
Partners

Partners

Depending on the nature and complexity of each mandate, we collaborate closely with specialized hospitality experts.

A globally recognized consulting firm known for its expertise in hotel asset valuation and financial analysis within the hospitality, tourism, and leisure sectors.

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A creative agency specializing in advertising, design, and web development.

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Experts in sustainable development within the hospitality industry.

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Specialists in digital technologies for the hotel industry.

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A consulting firm specializing in management coaching and organizational performance, dedicated to helping companies structure, strengthen, and accelerate their growth.

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Owners and managers of commercial and industrial properties, offering full project management services to investors and owner-occupiers.

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