We specialize in the creation, development and management of hotels in Quebec.
Representing five generations of hoteliers, we have developed an in-depth knowledge of the Quebec hotel industry, building strong relationships with our partners, employees, customers and community.
Our passion for innovation and constant evolution enables us to face today's tourism challenges with agility—all while respecting the values that reflect our family heritage.
Founded on the pillars of quality, creativity and commitment to customer satisfaction, April Hospitality embodies an innovative approach to hotel management. Our specialized team combines proven methods and forward-thinking solutions to achieve financial results without compromising on quality and a stellar customer experience. At April Hospitality, every strategy is tailored to your needs.
The April Hospitality brand represents a guarantee of credibility, reputation and quality. Let's work together to develop Quebec's hotel industry.
April Hospitality is a logical extension of the expertise I've acquired over more than 50 years. From the family business, Auberge sur Mer, through the general management of a 5-star and 4-diamond hotel for 35 years, the acquisition of a banner hotel, the Quality Inn in Rivière-du-Loup, and my involvement in numerous tourism industry committees, the road has been long, but beautiful, and above all, rich in experiences of which I am very proud.
My thoughts for the future of the Quebec hotel industry after the global pandemic, my son Julien's aspiration to continue the family tradition of hospitality, the desire of seasoned collaborators to invest in the development of the Quebec hotel industry (I'm thinking here of my good friend Paolo Di Pietrantonio), access to financial assets through Groupe Jacques Tanguay, and the growing needs at all levels for hotel owners in Quebec and Canada all led me to come up with an ambitious business plan.
April Hospitality: An independent hotel management company.
In fact, April Hospitality has already been working on hotel management mandates for several years, which were initial opportunities that were generated organically.
Today, we've given it a name, a personality. It's my pleasure to invite you to discover us.
- Alain April
We work with hotels where every guest wants to stay, every associate wants to work, and every investor-owner wants to prosper.
To offer an added value, to make a difference and to ensure the prosperity of our customers in the Quebec hospitality industry through proven processes and committed people who reflect our core values.
Family, humility, excellence, customer satisfaction, social involvement and sustainable growth.
We offer comprehensive services to achieve robust financial results and generate good returns on your investment. Discover our fields of expertise :
Our team of hotel experts will immerse themselves in the structure of your business and take responsibility for managing your hotel's strategies and operations. Discover our 360° approach to the management of your hotel establishment :
Operational management : Supervision of operations management (reception, housekeeping, catering, maintenance, etc.)
Revenue management : Optimization of rates, pricing strategies and promotions to maximize revenues.
Marketing and distribution : Development of online and offline marketing strategies to increase visibility and bookings; management of distribution channels to maximize visibility and sales
Human resources management : Recruiting, training and managing staff to ensure quality service and employee satisfaction.
Financial management : budget tracking, cost analysis, financial reporting and planning to ensure optimal profitability.
Quality and customer satisfaction : Quality standard implementation, satisfaction survey management, and problem solving to guarantee a high-level customer experience
Development strategy : Growth development and expansion plans for hotel and advice on real estate investments and portfolio optimization.
Facilities management and maintenance : Maintenance work supervision, and the management of equipment and facilities to ensure high standards of safety and comfort for customers.
Restaurant management : strategic and operational expertise to optimize the establishment's quality, efficiency, and profitability to stand out in a competitive market while ensuring maximum customer satisfaction.
Our hotel asset management services optimize the financial, operational and strategic performance of your hotels to maximize the value of your investment. We act as a liaison between hotel owners, investors, real estate investment trusts and hotel operators, ensuring smooth communication and effective coordination to achieve your financial and operational objectives.
Drawing on our experience as hotel owners and managers, we bring in-depth expertise to assess your business, identify opportunities for improvement, develop strategic plans tailored to your specific needs, and optimize the profitability of your establishments.
April Hospitality can support you at every stage of your hotel project :
- Assistance with market and feasibility studies.
- Development of the hotel concept.
-Project management support and consultancy: From the preliminary design phase through to the construction and delivery of the hotel.
-Planning of all operations from pre-opening to opening (management team, marketing and sales plan, technologies, material, financial and human resources).
April Hospitality can put some of its expertise at the service of hoteliers with specific needs. Whether you need a strategic plan, a departmental analysis or direct intervention, our team can respond quickly to your needs, offering services such as :
- Observation, SWOT analysis and recommendations mandate
- Financial analysis and industry comparisons
- Human resources management
- Marketing - communications - sales
- Catering management
- Public relations and influencer marketing
Minority shareholders:
As minority shareholders, we offer the opportunity to invest in your hotel assets, providing both financial support and strategic expertise to improve and develop your hotel property. Our collaborative approach aims to optimize the value of your investment while strengthening the operational performance, ensuring its growth and sustainability in the marketplace.
April Hospitality: Hotel owners
Proud owners of the Le Bonne Entente hotel and the Quality Inn in Rivière-du-Loup, April Hospitality is looking to enhance its hotel portfolio.
With our own investment fund and the support of private and institutional investors, we are constantly looking for opportunities to acquire hotel assets in line with our long-term vision for the Quebec hotel industry.
Together, we bring together all the talent essential to the successful management of your hotel establishment.
4th generation from father to son in the hotel business
In addition to being co-owner of the Bonne Entente, a 5-star, 4-diamond hotel, and the Quality Inn Rivière-du-Loup, Alain April manages several renowned hotels, where he advises owners and management teams on product, process development and diversification. Over the past 20 years, he has received numerous awards and honors for his dedication and achievements.
5th generation from father to son in the hotel business
A university graduate in international hotel management, Julien April has worked for world-renowned hotel chains such as Fairmont and Intercontinental, as well as the consulting firm Horwath HTL, before helping to open the Entourage sur-le-Lac hotel in 2017, where he is general manager. Since 2021, he has been co-owner of the Quality Inn in Rivière-du-Loup, and sits on the board of the Association hôtelière de la région de Québec as Vice-President.
A 1989 graduate of the ITHQ in hotel management, preceded by a preparatory year in foodservice, Mr. Nadeau has worked in many prestigious establishments in the United States, Paris, Vancouver, Halifax and Quebec. He was instrumental in launching the Hotel W Montreal, and was general manager in residence at Hôtel Sacacomie for 4 years.
Marc Ruest has over 30 years of experience in the hotel industry, notably with the Fairmont and Choice Hotels chains, and more recently as General Manager of the new Hôtel du Domaine and Hôtel-Musée Premières Nations. His strengths lie in managing all hotel and restaurant operations, human resources and revenue management.
Alain Gobeil is a food and beverage specialist with extensive experience as Chef and Food and Beverage Director at prestigious hotels, such as Fairmont The Palm and Raffles The Palm, both in Dubai. Since his return to Quebec, he has worked as a senior consultant for numerous hotels and restaurants.
Holding a CPA designation since 2007, Mr. Gagné has seasoned multidisciplinary corporate experience, in addition to being a strategic financial consultant. He excels in improving the quality and timeliness of financial data and administrative processes. He is an invaluable asset for successfully completing investment projects and financing applications.
